Social Media had been a platform to promote a product and service. Several customers are turning towards social media to express the appreciation and frustration with the brand and their after-sales-service. It is now not an option for micro business but also to large scale businesses. However several business owners still think that having social media won't benefit their business. Unfortunately, they have no idea how social media platform works for their business.
Pew Research Center found out that 73% of adults in the U.S. use YouTube and
68 % uses Facebook. While 95% of American teens are reported to access to smartphones. The mobile connections are in turn fueling more-persistent online activities: 45% of these teens now say they are online on a near-constant basis.
Common Problems Of Business Owners On Social media
Here's one problem with many businesses, they only have one social media channel and that they occasionally monitor and update once a month or worse is no longer operating. It was revealed that almost half of the businesses are not regularly using social media. What's the problem with this? Surprisingly, Business owners are not utilizing the main purpose of social media which is to connect to people. Another mistake of some business owners is they try hard selling and that they wanted an immediate sale. They fail to make the most of the social media platform.
Here Are Some Benefits Of Social Media For Businesses
1. Drives traffic- Having new content on your website can take a while before it becomes visible on Google. This means that there is a lesser possibility that it will reach your target customer. on the other hand, social media posts have a greater chance to be viewed, not only be found but also clicked through the site. Posting on your social media account will give you traffic as posts show up in followers account and people who like your product or services. Target customers are more likely to reach your business.
2. Increases Brand Awareness- Implementing your social media strategy will increase your brand recognition. Each post can be shared and liked by followers. This can reach out to your customers and your potential customer within a short period. More and more people are taking social media to search for a good product or service. With the proper use of social media and regular monitoring, It can generate a larger scope of customer.
3. Instant Feedback- Social media made easier for business owners to contact the target customer. Customers can communicate directly and give feedback in real time. Business owners can receive and review customer complaints faster and easier than before. Therefore business owners can resolve complaints faster than ever.
4. Track Competition- With the help of social media, you can check out your competitors' activities. You have the chance to look out what areas you can improve in your business. You can view conversation concerning your industry through social media channels. You might as well check who is dominating your industry.
5. Cost-Effective- Social media had been the most cost-effective way to promote your brand online. The Internet has proven to be a powerful platform to get most of your budget. Customers can create profiles for free for almost social media platforms and paid promotions are way cheaper than promotions in broadcasting networks.
6. Increase Network- Business owners can expand their networks since social media had been restructured over time. These networks generated more opportunities. Business owners and customers use social media to connect with people who share the same interest and allow other people to exchange ideas. The social media platform had been a channel of word-of-mouth referrals.
Update Your Social Media Account
It's a must to create an account on the latest social networks with numerous numbers of users. It gives you a higher chance to be viewed and followed by updating your account with interesting content. Several websites offer free trial application and software that can help business owners create entreating and comical videos and pictures. Research what your target customer's interests and incorporate that in your content. Share your content with others and the most important is to engage with your target customer.
Let Your Social Media Account Shine
We all now know how awesome social media is. But you might be thinking now how will you manage your social media account when you also have other things to prioritize in your business like accounting and operations. It’s true that social media requires a time investment. You might consider hiring a social media manager. You can have the work done for you at a lower cost, Ready to take the dive and get started? Click here and let’s chat!